Industries
Telecom & media
Operators and media businesses have the opposite problem to most of our clients: not a shortage of data, but a surplus of it spread across BSS, OSS, CDN logs and three generations of subscriber platform. The scarce resource is a single view of the subscriber that is trustworthy enough to act on automatically.
What clients are wrestling with
01Churn signals that arrive too late
By the time the retention model fires, the customer has already had the experience that made up their mind.
02BSS/OSS complexity blocking new propositions
Bundling a new service takes three quarters because it touches seven systems and two vendors.
03Content and network cost curves diverging
Delivery cost per subscriber grows while ARPU flattens, and nobody owns the unit economics end to end.
Published research on this
Published research on how digital programmes actually perform across the sectors we work in. These are external figures from named sources, not our own claims — each one links to the original publication.
McKinsey surveyed 1,793 executives in January 2018. A further 7% said performance improved but the improvement did not hold — meaning roughly three quarters saw neither lasting gain nor a durable capability.
Gartner attributes the abandonment to poor data quality, inadequate risk controls, escalating costs and unclear business value — none of which are model problems.
Gartner cites escalating costs, unclear business value and inadequate risk controls. The pattern repeats each hype cycle, which is an argument for scoping to a recoverable failure mode.
The same report recorded the first increase in wasted cloud spend in five years, which Flexera links to the cost complexity introduced by AI workloads and new managed services.
From a survey of nearly 5,000 practitioners, 90% of whom use AI at work. DORA found AI adoption correlates positively with delivery throughput and negatively with delivery stability.
DORA reports a direct correlation between the quality of that platform and an organisation's ability to get value from AI — adoption alone is not the differentiator.
Have a programme that has stalled between slideware and shipping?
Tell us where it is stuck. We will come back within two business days with a point of view — and an honest answer on whether we are the right partner.